marketing collateral

Key Marketing Pieces Used to Sell a Home — and Why They Matter

1. Professional Property Brochure


A well-designed brochure tells the full story of the home in a way MLS alone cannot. It highlights features, upgrades, layout, and lifestyle, helping buyers emotionally connect and remember the property after a showing.

2. High-Quality Photography


Photos are the first showing. Strong imagery increases click-through rates online, attracts more qualified buyers, and sets expectations before anyone walks through the door.

3. Floor Plans


Floor plans help buyers understand flow, scale, and functionality. They reduce uncertainty, improve buyer confidence, and often increase the likelihood of in-person showings.

4. Property Feature Sheets / Highlights


This simplifies decision-making by clearly outlining what buyers are getting—age, updates, systems, lot size, zoning, and key benefits—so value is immediately understood.

5. Lifestyle-Focused Marketing Copy


Buyers don’t just buy square footage; they buy a lifestyle. Thoughtful copy connects the home to how it feels to live there, helping buyers envision ownership.

6. Online & Digital Marketing Assets

Digital assets expand reach, target the right buyer audience, and ensure consistent messaging across platforms where buyers are actively searching.

7. Signage & On-Site Presentation


Professional signage reinforces credibility, attracts local buyer interest, and supports brand trust during drive-bys and open houses.

8. Customized Neighbourhood or Area Highlights


Location sells homes. Providing clear context around schools, amenities, walkability, and lifestyle adds perceived value and answers buyer questions upfront.

MLS® property information is provided under copyright© by the Vancouver Island Real Estate Board and Victoria Real Estate Board. The information is from sources deemed reliable, but should not be relied upon without independent verification.