1. Light, neutral colours appeal broadly
Neutral tones like whites, beiges, and soft greys are often recommended because they create a clean, bright backdrop that helps rooms feel larger and more inviting, and makes it easier for buyers to imagine their own furnishings.
2. Right colours can increase perceived value.
Some research suggests that certain colours can boost sale prices — e.g., dark olive green in kitchens or navy blue in bedrooms were associated with higher buyer interest and offers in a recent Zillow analysis.
3. Wrong colours impact offers.
Bold, polarizing colours (bright yellow, red) can reduce a home’s appeal and may even negatively affect offer price because buyers factor in repainting costs
4. Colour influences emotion and space perception.
Soft, light colours like pale blues and whites make spaces feel brighter and more spacious, while muted tones can evoke balance and calm, helping buyers feel comfortable and connected
5. Fresh paint is a cost-effective value add.
Three out of four real estate professionals say repainting with the right colours adds significant value before sale, sometimes boosting listing value measurably.
Bottom Line:
A thoughtful colour strategy — typically light, neutral main walls with tasteful accent hues — helps a home look its best, feel larger and brighter, and appeal to the broadest pool of buyers. That’s why interior colour consultation is recommended as part of prepping a home for sale.
