(Yes — It’s Time to Get Your Sht Together)*
Let’s skip the excuses.
If your home isn’t selling, it’s not the market.
It’s not interest rates, the season, or bad luck.
It’s the price.
Homes are selling every day. The ones that don’t? They’re priced where buyers don’t see value. And today’s buyers are informed — they know what sold, what didn’t, and what’s overpriced the moment they see it.
Pricing is not about:
What you need to get
What you put into renovations
What your neighbor sold for at the peak
The market doesn’t care. Buyers compare your home to every other option and decide in seconds whether it’s worth their time.
Overpricing doesn’t protect you — it hurts you.
It leads to fewer showings, longer days on market, and weaker offers once reductions finally happen. Momentum is lost, and buyers start asking what’s wrong with the house.
Selling successfully requires clarity, not hope.
That means accepting today’s market, pricing strategically from the start, and understanding that buyers — not sellers — determine value.
So if your home isn’t selling, don’t blame the market.
Fix the price.
Get focused.
And get your sh*t together.
Because buyers already have.